Give as few orders as possible
“82% of employees and 62% of HR directors believe that workers will need to hone their current skills or acquire new ones at least once a year in order to maintain competitive advantage in a global job market.”
- HBR What Your Future Employees Want Most
As a leader in an organization, your first priority is often to deliver results, complete projects, and meet deadlines. Doing the essential work of helping individuals and teams acquire new skills is often left to employees’ own self-motivated efforts or mandated training courses.
I think there’s a better way to help people hone and gain skills. I recently read the book The Inner Game of Work by W. Timothy Gallwey, which focuses on a coaching approach. Gallwey’s coaching system involved not giving specific instructions to the people he worked with but instead suggesting specific things for them to focus on that could lead them to improve a skill. This coaching method is not about filling people with new information like a training course might; it is about helping them improve and optimize what they already have.
In one example, Gallwey writes about his work with call center employees, who do a job that is often challenging and thankless. Instead of having them learn pre-determined scripts or evasion tactics, Gallwey asked the call center workers to focus on the tone of a caller’s voice. By learning to listen carefully to a caller’s tone of voice, the call center workers evolved a skill they already had; over time, they became better able to understand the emotional state of the person on the other end of the line, which allowed them to approach the conversation in the right frame of mind. Gallwey’s book is full of examples like this wherein coaching helped people better understand their jobs and increased their ability to handle most situations—all without giving them step-by-step instructions.
To put this coaching style of management in context, I made this diagram to show the spectrum of different team management styles.
Order
Direct & results
This is the most familiar management style: telling people what you need and when you need it, directing them about the results you need.
Lead
Suggest & results
This style requires a person to convince an entire company or group to follow a particular path without giving specific orders but rather through suggestions. This requires a very different set of skills. Communication and persuasion are the critical skills required.
Teach
Direct & learn
Teaching involves helping people learn something new; it requires structure, tools, and materials to help people learn a new skill. The goal of a teacher is to achieve understanding, not results.
Coach
Suggest & learn
Coaching is often the most misunderstood of all the categories. It is a subtle skill set. Coaching is about trying to get people to level up the skills they already have without micro-managing the process.
Management styles are rarely delineated like this; worse, managers are often expected to use all of them. Yet, managers may find it hard to master all these different styles, and switching between them can confuse managers and teams. If you give orders and demand results one day and then offer open-ended suggestions the next, people often don’t know what to expect—or what is expected of them. In Frank Herbert’s Dune, the hero receives some good advice: “‘Give as few orders as possible,’ his father had told him... ‘Once you’ve given orders on a subject, you must always give orders on that subject.’”
Following the “order” style of management can get results, but it often leads to teams feeling like they learned very little in the process of getting that desired result. When people on teams don't learn, they get bored, which makes getting quick results even harder. While “coaching” is often the least used management style, it may in fact, be the most effective at giving employers and employees what they each want: growth and new skills for employees and proactive, motivated employees for employers. Seems like a win-win.
