Investigating design

A software product designer is often given a problem like this:
“People cannot figure out how to share a document using our current software experience.”

It’s natural for that designer to want to talk to end consumers of the software and ask them what the issues are with the software experience. When they do, they often hear responses like, "It’s just not clear," or "I don't even know where the button is,” or "This is not how it works on Microsoft Word." These conversations might offer valuable insight, but they don't really help a designer understand the whole problem; the feedback is about specific parts of the problem but doesn’t form a complete picture of the experience.

But what if this was a mystery?
What if there was a crime, a murder! it happened in the middle of the day, and there were several witnesses, but none of them actually saw the dirty deed.

Interview the witnesses
You would interview the witnesses - just like in our software design problem when the designer talked to the users. But where would you be if you just stopped there without examining the crime scene or forensics?

The crime scene
At the murder scene, we’d investigate the details of the space. Too often, in software, we overlook those spaces where it all happens: the software screens, the buttons, menus, fields, and workflows. There is much to be learned from those old screens, like from a crime scene.

Forensics
Where did people click? Could they understand the labels? Was it clear that this item could be shared? What is all the functionality that's available? In other words, let’s establish the facts so we can see the whole problem.

Put the pieces together...
Once you’ve interviewed the witnesses, investigated the crime scene, and have all the facts in place, you can recreate the sequence of events that led to the crime (the user experience). You can see what is happening and why it's going wrong. You can take all those eyewitness statements (user interviews), put them in context, and make sense of them.

Once you can see what happened in a design, unlike a crime, you can change what will happen. As a designer, you can change the sequence of events and alter the facts to make the outcome something that engages your users and helps them get things done. In other words, you can create a design that is no longer a crime.