Feeding my subconscious

Design is a process, not an outcome.

The process of exploring a problem will always lead to better results compared to creating the first thing that pops into your head.

I recently read John Cleese's book on creativity, and it reinforced this notion of design and creativity as a process of discovery.

In the book, Cleese notes that there are two parts to the process: first, the conscious effort you put into thinking about a problem, and second, the way your subconscious takes over as you daydream or sleep. It’s this subconscious time that makes sense of the tangle of issues with a problem and allows you to unwind your thinking and often to come up with a solution you could not think of when you were struggling consciously. Your subconscious mind is a mysterious place, and you are not entirely in control of it, which leads to these happy insights.

As I read this, I had a thought. If I am not in control of my subconscious mind, then what happens if instead of feeding my subconscious brain with fun, creative ideas, I provide it with, let’s say, reading hundreds of posts about negative things, a disaster here, a negative comment about my ideas there. What if I’m feeding these thoughts into my mind 2-3 hours a day in a constant visual and text stream? What will my subconscious make of that? Will it emerge with something positive or negative?

I am not in control of what my subconscious does. But I am in control of what I feed my subconscious. The diet I feed my mind is as important as the one I provide my body. I find that every day, I need to eat my mental greens to feed my mind with challenging and nourishing ideas and that maybe I should take a break from those Instagram Big Macs.