Thinking

"The systems that fail are those that rely on the permanency of human nature, and not on its growth and development." – Oscar Wilde

Today we are awash with self-help and guidance books which will tell us what to think, eat, create and anything else you care to imagine. So, for this week's design + culture entry I have made a selection of books which, instead of telling you what to think, help you understand how to think. 
 

Book 1 : Pragmatism - by William James

"Our minds thus grow in spots; and like grease-spots, the spots spread. But we let them spread as little as possible: we keep unaltered as much of our old knowledge, as many of our old prejudices and beliefs, as we can. We patch and tinker more than we renew. The novelty soaks in; it stains the ancient mass; but it is also tinged by what absorbs it. Our past apperceives and co- operates; and in the new equilibrium in which each step forward in the process of learning terminates, it happens relatively seldom that the new fact is added RAW. More usually it is embedded cooked, as one might say, or stewed down in the sauce of the old."
 

Book 2 : The Soul of Man under Socialism - by Oscar Wilde

"Anybody can sympathise with the sufferings of a friend, but it requires a very fine nature—it requires, in fact, the nature of a true Individualist—to sympathise with a friend’s success."
 

Book 3: The Autobiography of Benjamin Franklin - by Benjamin Franklin

"I never arrived at the perfection I had been so ambitious of obtaining, but fell far short of it, yet I was, by the endeavor, a better and a happier man than I otherwise should have been if I had not attempted it"
 

Book 4: A Technique for Producing Ideas - by James Young

"If you ask me why I am willing to give away the valuable formula of this discovery I will confide to you that experience has taught me two things about it: First, the formula is so simple to state that few who hear it really believe in it."
 

Book 5 : Zen Mind, Beginner’s Mind - by Shunryu Suzuki

"It is difficult to have good communication between parents and children because parents always have their own intentions."

Action

I have had the opportunity to work with a number of talented creative people and there seems to come to a point where they ask the question: How do I think more strategically? As I have come to understand it, this question means they have realized that much of the creativity and innovation in a project happens in the strategic / concept phase. To have a seat at the table in such a discussion, you have to think strategically. 

Up to a certain point in most creative people's careers, especially in the digital space, they have been judged on their craft skills: how quickly and with how much quality can they make things to support an idea. But what happens when you want to be the one coming up with the ideas, how do you develop those skills? 

To answer this I created a simple framework that allows anyone to grow their own life-long creative personal culture. For the most part, I don’t like using exceptional people as examples because it can set other people up for failure. But here I'm using Picasso’s life and work to illustrate the framework, and am interested in looking at not what he did but how he did it. There are two key strategies:

Be prolific 

Picasso in his lifetime created more than 50,000 pieces of work. That is an amazing amount. But the act of making, failing and making again is one of the things that drives creativity and knowledge. One of the biggest hurdles most creative people face is the inner editorial voice that stops them from making things because they think it's not good enough or there isn't enough time to do a great job or…. The only way to get better is to practice, and by making mistakes you learn and get better.
So make things, many things
 

Be experimental  

Picasso experimented in a wide range of media and conceptual areas, which allowed him many ways to explore his ideas--even becoming a poet for two years before coming back to being a visual artist. Forcing yourself to feel like a beginner can broaden your thinking, which can sometimes be too narrowed by what your expertise in one medium tells you is possible. 

But how can you be prolific and bring more experimentation to your work? I’ve found three simple tactics that support both key strategies. 

Make your own tools

"We shape our tools and thereafter our tools shape us." - John Culkin

Everything from having your own way of creating a meeting agenda to the way you generate ideas is personal tools that help create your creative culture over the years. By documenting your own tools you create a distinct method that becomes valuable in a world of uniformity.

A fascinating example is Picasso’s unique way of setting up color palettes. Years later people are making exhibitions around the tool that was his way of creating a distinct culture for his work. 
Why Picasso's palettes were a work of art in themselves

"It is in the palettes that Picasso’s experimentation has its origins, and in that sense, they have a magical dimension.”

How do I apply this idea in my own work? In "Playing by your own rules" I explain a tool I developed: a logical framework to solve problems. 

Build your knowledge 

Writing about what you do and sharing that with your friends or the world is a way to build knowledge. Only then can you test your ideas and help others understand them. Building a knowledge base of books is good but building a knowledge base of your own writing helps you create your own personal culture around how you think. In Picasso’s prolific correspondence with his friends, he experimented with form and content, so much that these are now a key part of his legacy. See this Illustrated Letter to Jean Cocteau

An example of a knowledge resource from my own practice is collectedreading.com Over the course of a year I created a series of blog posts, each with a single focused idea and five articles or books to support the idea. 

Grow your network

“But the greatest benefit is to be derived from conversation, because it creeps by degrees into the soul.” - Seneca

This quote sums up what I mean by "network"; it’s not how many people you know but the kinds of conversations you have with them, the ideas passed back and forth over the years and the concepts which creep into your own personal culture. 

I am often asked by co-workers or friends how to learn a new skill that will take their career to the next level. I offer these suggestions: 
1. Make a list of the people you know who have the skill or experience you desire. This usually results in a fairly long list. 
2. I then ask, “When was the last time you talked to any of those people in a meaningful way about that subject?” The answer is usually never!

The point of this example is to show that most of us have a network of people that have the knowledge, it is just a matter of asking. Most people are more than happy to share knowledge when there are no strings attached. Looking at Picasso’s list of friends you can see that he carefully cultivated conversations with some of the world's most famous thinkers, writers, and artists. (Andre Breton, Gertrude Stein, Jean Cocteau, Jean-Paul Sartre...) He created this network so he could build his own personal culture. 

The idea of the framework I'm talking about here is, for companies or individuals, to create an atmosphere in which creativity can flourish and be sustained for many years. No one but Picasso could be Picasso, but you can create your own unique personal culture in your own field. The ability to create and adapt I hope will serve you well. 

Digital Strategy ?

When someone says “digital strategy”, or just “strategy,” what comes to mind? You might think of strategic roadmaps, strategic pillars, ROI, KPI’s or a whole range of other deliverables and concepts that create a strategy.

Yet, today many of these tools are based on a foundation that is no longer true. Assuming consumer and business behaviors and activities are not going to change for 12 months is a vision of the past. In reality, the only constant is change and the rate of adoption of new forms of technology and consumer experiences is way in advance of any roadmap that tries to predict the future. So what can you do? This collection of articles looks at ways to become more agile, critiques what have come to be seen as best practices, and tries to help you avoid doing things that are actually destructive to your own success.

The SIMPLE Answer to Digital Strategy
“Most of the challenges you’ll face will be with folks trying to make this bigger (because that’s easier), slower (because that’s easier too) or stalling (because that’s easiest).”
Thought Works


Quit Social Media. Your Career May Depend on It.
“The idea of purposefully introducing into my life a service designed to fragment my attention is as scary to me as the idea of smoking would be to an endurance athlete, and it should be to you if you’re serious about creating things that matter”
New York Times


Digital Strategy is Dead
“By learning to act and iterate quickly in small ways, companies build their most sustainable competitive advantage: agility.”
Thought Works


IBM is gearing up to become the world’s largest and most sophisticated design company
“Designers bring this intuitive sense for what it [the assignment] means. They understand the power of delivering a great experience and how to treat a user as if they were guests in their own home,” says Gilbert, who’s also the company’s designated chief design evangelist.”
Quartz


Why “Agile” and especially Scrum are terrible
“The worst thing about estimates is that they push a company in the direction of doing work that’s estimable”
Micheal O Church Blog