Suffering is optional

"Pain is inevitable; suffering is optional."
This famous quote from the Dalai Lama might sound slightly harsh, yet I think that what he is saying, in part, is if you set unattainable goals, such as having the perfect job, marriage, children, or education, you will suffer the disappointment of never perfectly attaining those goals. 

So, how do you make progress in your life if your unattainable goals can cause suffering?

One popular approach is to set less challenging goals: I want a new smartphone or car. These goals avoid the suffering of disappointment but don’t help you progress because there is nothing more to do once they are attained. As Neil Postman said, "You cannot get better at watching TV."

Set a practice, not a goal.

The first step is to change your mindset, to move away from achievement and finite endpoints, and to open yourself to the idea that progress and learning are infinite. This means that you will be focused on doing new things you are not good at and practicing them daily for 15 minutes. Once you have confidence in one element of whatever skill you are practicing, move on to something else that challenges you. There is no end point; practice is forever.

Many companies have an annual ritual of getting people to set goals at the start of the year. By doing this, they enter what could be a growth opportunity with instead a finite mindset. If your goals are not attained, then everything else you did that year is a failure.

This excellent video clip from basketball star Giannis Antetokounmpoperfectly illustrates the difference between a finite and infinite mindset. "Failures are steps to success."

This year, instead of setting a goal, set a practice. If the skill you want to practice is improving how you present ideas, give yourself 30 minutes each week to give a short presentation to one of your peers. Each person will be different, and that is the challenge. Real practice involves failure, which a goal-based mindset cannot understand.

There are no shortcuts, just practice and consistency. Try to find joy in that. There is no buzz every day, but over time, a quiet confidence that allows you to know that you are capable of most things you set your mind to. Most importantly, you make suffering optional.

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Where do ideas come from?

Ideas are different from thoughts. Thoughts are everywhere and are as common as grains of sand. They are fleeting and often out of context. An idea, on the other hand, is “what exists in the mind as a representation (as of something comprehended) or as a formulation (as of a plan).” - Merriam-Webster definition. 

Ideas go beyond thoughts because they are formulated in a way that allows them to become real.

Here are some inspirations for ideas to try, read, and think about. 

• In A Technique for Producing Ideas by James Webb Young, the author outlines his method for the production of ideas, underscoring that they don’t just arrive, but must be made.
  “As I said before, what I am now about to contend is that in the production of ideas the mind follows a method which is just as definite as the method by which, say, Fords are produced.”

• There are many ways to have ideas, Creators on Creating is a great book that outlines how many of the most creative people develop their ideas.

• One practical way of creating ideas is the 9-box method. Get a piece of paper, draw a three-by-three grid of boxes, Write your problem statement at the top of the page, and then fill each box with an idea that might solve the problem you are trying to tackle. This method allows for a breadth of thinking and comparison between ideas.

• One of the best apps I have found for gathering ideas is Readwise. It allows you to highlight quotes from Kindle or other online readers and organize those ideas to act as a springboard for your own ideas.

• Musician Brian Eno is famous for being an ideas person. He believes in a concept called Scenius, which means that ideas are not just generated by individuals but by groups of people all thinking independently and then coming together to make an idea.

• I will leave you with this thought about ideas from the excellent book Hare Brain Tortoise Mind.
  “One of the strongest forces that prevents the discovery of these new avenues may be the habit of thinking fast: of taking your first intuitive assessment of the situation for granted, and not bothering to stop and check.”

A question…
How do you come up with ideas? Please take a moment to share your thoughts on what works for you.

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Listening is the first step

“Today, in conversation, I try to constantly remind myself: only react, only intervene, when invited or when it will obviously be welcome. This takes practice, possibly endless practice.” - Carl Rogers

This quote inspired me to create a design exercise with my team. How can you practice active listening? What is active listening?

For me, it’s the ability to let go of your thoughts and feelings and formulate questions about what you hear. In other words, to be actively curious. This means going from a passive state of absorbing knowledge to an active state of thinking about what you heard and formulating questions based on that new knowledge—a practice driven not by self-interest but by curiosity.

This unlocks a whole new world where you can move beyond your thoughts into someone else’s ideas.

The exercise I devised for my team was to watch three videos and, after each video, spend 5 minutes writing down the questions that arose for each of them from watching each video.

Here are the three videos I used.

Andy Goldsworthy on the work of art
Lewis Hamilton on teamwork
Brian Eno on culture and creativity

After 30 minutes of this exercise, we generated over 60 questions as a group. This started a wide range of conversations among the team. For me, this is a victory for listening and curiosity, two vital skills for creativity to thrive.

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Teaching critique

A critique session is often a moment to teach. But what does it mean to teach?

I found this quote recently, which resonated.

“It means that your students can look at the work and make similar decisions without you being there.” - Dr Samuel Holtzman

Not only do we need to offer criticism, but we need to provide tools to help people critique their own work.

To that end, I wrote this article, “Design proofreading.” It offers a tool to help you understand how I critique UX design work. I hope it proves helpful to you as you work through your next project. There are no magic solutions to making great designs, no secret methods other than spending time understanding the problem, trying out a variety of ideas to see what fits, and then critiquing those ideas.

Every critique teaches you something, and the trick is to be open, to listen, to let go of your preconceived ideas, and to be ready to move on to the next idea.

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Fear is the motivation-killer

“I must not fear. Fear is the mind-killer. Fear is the little-death that brings total obliteration. I will face my fear. I will permit it to pass over me and through me. And when it has gone past I will turn the inner eye to see its path. Where the fear has gone there will be nothing. Only I will remain.” - Frank Herbert, Dune.

In today’s culture, we are constantly afraid. What will be the next disaster for yourself or your community? Cybercrime, subway muggings, bridge collapses, wars, and global pandemics. 24-hour news coverage of all these fearful events is constant. Ẽven observing them from the edges, it would be reasonable to feel fear. I certainly do.

The problem is that this fear robs us of our agency. If you allow it to overwhelm your mind, you become passive, waiting for the next disaster rather than living your life. So, how do you fight this? How do you find the motivation? How do you face your fear and permit it to pass over and through you?

One approach is to change the rules of the game. Right now, there are more sources of news and information than ever before in human history. In previous eras, people didn't know what they should be afraid of because they didn't know about events on the other side of the city, let alone the globe. Now, you can access everything immediately through your magic rectangle, always within arm’s reach.

But what if you changed the rules of the game? What if you went from being a passive information sponge to diving deeper into the ideas that speak to you? Rather than feeling fear, you pick the type of information and make it work for you instead of against you, providing you with a source of courage and motivation.

Find your people
Have you ever felt deeply connected with an idea you have read, watched, or listened to? An author or artist that you could not stop thinking about? What if we thought of that person as part of your “team for life” — a group of people who would help inspire and motivate you for the rest of your life?

It's fine to have a small team to start, and your team might change over your lifetime as you discover new people and ideas and as you yourself change. You might say, but I’ve read that book and listened to that music a thousand times. How do I keep getting motivation from that one person? This is where the internet in that magic rectangle can instead come to the rescue. We live in a time when a large part of human creation is accessible (or at least a large part of human knowledge). If you like a particular person, chances are so do a lot of other people. Those other people might have written a book, conducted an interview, or made a movie about your inspirational person. Luckily for you, all of that stuff is now only one click away. Apple podcasts or YouTube are excellent starting points.

Everyone’s “team for life” is unique to them. So it’s easy to be self-motivated to find this information because these are ideas and people you have picked. The deeper you dive into the people who get you, the more you learn. Your “team for life” is always there for you, showing you new places to explore, books to read, and things to listen to. This is also an excellent antidote to information overload, a filter on the internet.

You could pick from some of the usual suspects: Steve Jobs, Albert Einstein, Steven Spielberg, or the Beatles. But the people you pick don’t have to be famous; they just have to get you. Appeal to your particular way of thinking, the thing that motivates you. For example, I like Shakespeare, Neil Postman, Adam Curtis, and Georges Simenon. Now, that’s just me, but when I watch a Shakespeare scene or listen to an interview with Neil Postman, it motivates me to keep exploring. That motivation turns into things like starting to write this article.

Pick your team for life
Take 10 minutes, sit down, and write a list of people that you really enjoy reading, listening to, or watching. Don't worry if it’s hard at first or if you pick the wrong people. Your team is going to change and evolve as you do, and that's a wonderful thing. Once you have two or three people jotted down, open up a podcast app or YouTube, visit your local library, and look for anything about that person: interviews, music, movies, books, articles, anything that allows you to explore their ideas further, and make a playlist. The next time you’re bored or lack motivation, just pick something off your "team for life" list and enjoy.

Introduce other people to your team and share their ideas with your work colleagues or with your friends. It might fall flat, or it might be the opportunity for someone to find a new member of their own “team for life.” Find your people on your “team for life,” and they will open endless doors of insight, discovery, and motivation. This will allow the fear to pass over and through you, and what will remain is the most motivated version of you.

Look outside yourself

Have a problem at work? Try a mindfulness app. Have a family conflict? Feeling sad? You guessed it, try a mindfulness app.

What if instead of using an app to look inward for solutions, we looked outward?

If you feel your attention is scattered, you can practice meditation, breathe, and build your focus skills.

You can also make a coffee date with a friend once a week and sit and listen. Resist the temptation to offer quick fixes or anecdotes from your past experiences; just listen. I would argue that this would build your focusing skills just as much as any mindfulness app might. Sitting and listening also provide a new perspective on your own issues.

Modern culture has gone from a collective sense that we are interconnected to an almost robotic individualism, which is leading to record levels of anxiety, loneliness, and worse. The BBC writes, “suicide is now the second-leading cause of death among Americans under the age of 35, according to the Centers for Disease Control, America's health protection agency.”

Meditation and mindfulness clearly have a place but even monks talk to each other, they share ideas, problems, and chores.

If you want to get fit, get a personal coach. If you want to improve your mental health, get a therapist; if you want to learn a language, take a course with a teacher and class full of fellow learners.

While you can improve all these things by yourself with a smartphone, doing them with other people helps not only with learning a new skill, it also helps with the more intangible social learning which neither a device nor your inner voice can provide alone.

I am not advocating for returning to offices five days a week or only getting fit at a gym, but there needs to be some counterbalance to the relentless message that everyone fixes themselves alone, which seems to erode our culture one person at a time.

Even my favorite stoic, famously inward-looking, wrote,
“But the greatest benefit is to be derived from conversation, because it creeps by degrees into the soul.” - Seneca

The power of archives

Ramesses II died in 1213 BC. Venerated, he lived 90 years, a ripe old age by modern standards. But when you realize that the average Egyptian at the time died by the age of 25, that would be the equivalent of a person today who lived to 400. You can see why he seemed like a deity.

I found this cultural gem in a story about the British Museum's giant statue of King Ramesses II in an archive called A History of the World in 100 Objects, created by the British Museum and the BBC. It's a 100-part podcast series that views the history of the world through the lens of objects from the British Museum.

This kind of archive is not just a collection of items or stories; it is a carefully curated collection with a function, purpose, and vision.

I love archives; they connect with our past and help us understand our present and future. These invaluable resources are often collected and curated by driven individuals to ensure we maintain this connection with the past and its rich source of culture and knowledge. 

Here are some archives I have found and created that have captured my imagination. Please check them out and share any archives you have found with me. I would love to see, hear, and watch them.



History of the World in 100 Objects 

This fantastic collaboration between the BBC and the British Museum tells the story of civilization through objects curated from the British Museum's catalog.

A History of Rock Music in 500 Songs
This one-person odyssey of an archive tells the story of rock and roll through 500 songs, providing a rich cultural history.

The Studs Turkel Archive
A brilliant author in his own right, Studs Turkel had a radio show for 45 years, and the archive of his interviews allows you to listen to fascinating regular people and some of the most influential people in the culture of the twentieth century: the juxtaposition makes this collection unique.

Over the years, in collaboration with various organizations, we at Buscada have created archives covering multiple topics and ideas. These are some of my favorites:

This Triangle Fire Open Archive
Following this significant tragedy for working people over a hundred years ago, the archive collects political, cultural, and personal objects and stories that show how much this event has shaped our modern world.

Working with People
This video archive examines words like collaboration, community, power, and representation and allows individuals to express their diverse perspectives on the meanings of these words. They are creating a space for dialogue and nuance around some of the most critical issues of our time.

Family List
This is our project to curate activities for kids to try, make, and play. It focuses on diverse books, play activities, and cultural ideas to help kids and adults understand the world around them through play.